Behind the Swoosh

The video “Behind the Swoosh” told the story of the harsh living conditions of the Nike factory workers that live in the suburbs of Indonesia’s cities. Nike pays these factory workers a dollar and twenty-five cents per day. By the time that you pay rent, electricity, and the water bills, you are left with just cents per day to provide for your family 3 meals a day. The cost to Nike to make the shoe in 1995 was twenty dollars total. The cost to consumers was seventy dollars which creates a profit of fifty dollars per shoe. If Nike was to increase the pay of the workers by just ten dollars, they would still be making a profit of forty dollars per shoe. The factory workers live in an eight by eight cement box that they call their home. They can live with up to six other people and all of their possessions must fit in the house. The hosts of the video became very sick and malnourished while one of them lost 28 pounds.